VW The Fun Theory

Discovery of the day: VW: The Fun Theory

An Initiative of Volkswagen

The Fun Theory Web site

DDB Stockholm.

This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.

Piano Staircase

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